The Perinatal Equity Initiative’s (PEI) “Black Legacy Now” campaign was developed to bring awareness to, and address the root cause of longstanding health disparities that effect Black women and their babies. It shines a light on systemic discrimination within the health care system and provides knowledge and resources for Black women, their support systems, and health care providers. By addressing these issues head on the campaign aims to insight change and create a more equitable health care system.

Primary Responsibilities:

Website design for BlackLegacyNowSD.com

Participating in the development and management of the brand look and feel and carrying it throughout a variety of pieces including: posters, digital banners, paid social, and informational documents

San Diego and Imperial Counties’ career education programs prepare students for in-demand careers currently hiring within this region. Serving all ten local community colleges, this campaign encourages prospective students to stop thinking of community college as a stepping-stone to a four-year university, and instead view them as the final destination for top-notch career education that will set them up for a successful and lucrative career.

Primary Responsibilities:

Website design for both CareerEd.org and MyWorkforceConnection.org

Participating in the development of the regional brand including: copywriting, logo design, brand guidelines, paper system, and brand highlights deck

Helping to establish the campaign and carry the look and feel throughout a variety of pieces including: out of home, bus wraps, digital banners, eblasts, outreach materials, and more

Assisting on photoshoot and video shoot